Our story

A Plymouth lad, a stack of bills, and one stubborn promise: save you a grand or more.

Smarta Switch is Joedy Lawrence's family business, run out of Plymouth and looking after businesses right across Devon and Cornwall. After 25 years in the utilities game, Joedy got fed up watching local owners quietly overpay year after year, simply because nobody ever re-quoted their contracts. So he started Smarta to put that right. Same patch, same faces, the same promise we made on day one.

No cost to you. Whole of market, and free to the customer.
Meet the team

Real people, in Plymouth, who pick up the phone.

No call centre. No hold music. Just a local South West team who knows the patch and picks up the phone. Want to skip the form? Text Joedy any time on 07977 904738 and he'll come straight back to you.

🇬🇧 The UK team, Plymouth
Joedy Lawrence

Joedy Lawrence

Founder

"Send me your bill. I'll find the line that's costing you money and give you the honest number."

Alice Crews

Alice Crews

Broking & Operations

"I run your switch, then stick around for the renewal so you're not back on a bad rate in a year. A real person who actually picks up."

Jamie

Jamie

Business Development Manager

"Out talking to South West businesses every week, finding the savings hiding in their bills."

Grace

Joining the revolution, soon
How it started

Built in Plymouth in 2015.

Smarta Switch was founded in 2015 by Joedy Lawrence, who already had decades behind him in the utilities industry, having co-founded Plymouth's own IU Energy. He'd watched local businesses overpay year after year, simply because nobody ever re-quoted their contracts, and he set out to put that right.

The mission was simple, and it hasn't shifted since. Get business owners the most competitive deals across the whole market on Business Energy, Business Water, Ultrafast Broadband, Merchant Services and Business Mobile, and not stop until we've saved them at least £1,000.

That's over 25 years in the industry and a decade building the Smarta name. We're whole of market, so we're not tied to any one supplier, and we're free to the customer because we're paid by the supplier, not by you. We're based at 80-84 Union Street, Stonehouse, Plymouth, and we look after businesses right across Devon and Cornwall.

2015
The year Joedy founded Smarta Switch
25+ yrs
In the utilities industry
£1,000+
We don't stop until we've saved you this much
£0
What you pay us. We're paid by the supplier.
What we stand for

Four things we never bend on.

A decade of doing right by South West businesses comes down to these.

1

Free to you

You never pay us a penny. The supplier pays us when you switch, and we'll tell you the exact arrangement on your deal if you ask.

2

Whole of market

We're not tied to one supplier. We put your actual bill to the whole market and bring back the sharpest like-for-like deal, wherever it sits.

3

Local, and we pick up

No call centre, no hold music. You get a real person from the South West who knows your patch and answers the phone.

4

Here at renewal

We diary your contract end date and re-bid the market before it expires, so you never sleepwalk onto a default rate again.

Proud club sponsor

We back Plymouth Albion RFC.

A local club flying the flag for the South West. We're proud to sponsor Albion, so they can focus on the rugby while we keep their running costs down. Local business, backing local heroes.

The Brickfields
Read the full story

A decade in, the offer's still the same.

Send your bill and we'll come back with the real number. No commitment, no pressure. Prefer a text? Drop Joedy a line any time on 07977 904738, or call 01752 875100 and get a real person from the South West.

Upload your bill Call us, 01752 875100

Or text any time: 07977 904738. We're paid by the supplier when you switch, never by you.

Upload your bill Call, 01752 875100